Cookie Policy
Last Updated: January 15, 2025
What Are Tracking Technologies?
When you visit our site, small text files get stored on your device. These files help us remember your preferences and understand how people navigate through our content. Think of them as digital breadcrumbs that make your next visit smoother.
Most websites rely on these technologies. They're not inherently invasive, but we think you deserve to know exactly what's happening behind the scenes when you're browsing brillixflow.com.
Types We Use
E Essential Tracking
These keep the site functional. Without them, basic features like navigation and secure access wouldn't work properly. You can't really turn these off if you want to use the site effectively.
F Functional Tracking
These remember your choices—like language preferences or display settings. They make your experience more personalized without collecting sensitive information about who you are.
A Analytical Tracking
We use these to see which pages get the most attention and where people tend to drop off. This helps us figure out what content actually resonates with visitors and what needs improvement.
M Marketing Tracking
These help us understand which marketing channels bring people to our site. We don't sell this data to third parties, but we do use it to refine our outreach efforts.
How We Actually Use This Data
Here's the practical side. When someone visits our learning program page, we can see how long they stayed and whether they scrolled through the entire curriculum. If most people leave after the first section, that tells us something needs fixing.
We also track which devices people use most often. If 70% of our visitors are on mobile, we need to make sure the mobile experience is solid. It's less about surveillance and more about not wasting your time with a clunky interface.
Specific Examples
- Session duration: Helps us understand if content is engaging enough to hold attention
 - Page navigation patterns: Shows us the most common paths visitors take through the site
 - Form interactions: Lets us know if contact forms are confusing or working as intended
 - Click tracking: Reveals which calls-to-action actually get responses
 
Managing Your Preferences
You're not stuck with our default settings. Every modern browser gives you control over what gets stored on your device. The exact steps vary, but the option is always there.
Keep in mind that blocking everything might break certain features. Essential tracking technologies keep forms working and pages loading correctly. Blocking those is like trying to drive a car without an engine.
Data Retention
Most of our tracking data expires within 90 days. Essential files might last longer—up to a year in some cases—but only because they need to remember your login status or site preferences across multiple visits.
We don't hold onto old data just for the sake of it. Once information stops being useful for improving your experience, it gets deleted. Storage costs money anyway, so keeping unnecessary data around doesn't make business sense.
Third-Party Services
Some tracking comes from tools we use—analytics platforms, marketing software, that kind of thing. These services have their own policies, and while we choose partners carefully, you should know they operate independently.
We don't share personally identifiable information with these services. They see aggregated data about site traffic, but they don't get names, email addresses, or phone numbers unless you explicitly submit that information through a form.
If you're in the USA and have questions about your data rights, you can reach out to us directly. We're required to respond within a reasonable timeframe, and we actually do.
Updates to This Policy
This document changes occasionally. Maybe we add a new analytics tool or stop using an old one. When that happens, we update the "Last Updated" date at the top and post the revised version.
We won't send individual notifications about minor tweaks. If something major changes—like we start collecting a completely different type of data—we'll make that clear through a site-wide notice.
Questions or Concerns?
If something in this policy doesn't make sense or you want more details about specific tracking methods, get in touch. We're at 816 N 9th Ave, Evansville, IN 47712, United States.
Email: support@brillixflow.com
        Phone: +1 443-643-8011